There is no need to walk around the bush at this point: It is essential for all websites. Regardless of your sector, web design is relevant. If your site is ugly, you are in the industry you are in, your users will not react as well as in a beautiful website.
We are human, superficial and straightforward, and what is beautiful attracts us from the start. That is why an ugly website is a perfect way to lose potential customers from the first minute.
Of course, each sector has its design criteria, and the design for a children’s website will not be the same as that needed for an adult website. But, beyond that, the fact of having a good design is essential on all websites. In this sense, the number one contacts site in Spain, Follamigos.com, which is among the 100 most visited websites in Spain and serves to meet new people, went to web design services to get an appearance that hooks to their users
And, based on the results they have achieved, it seems that they did very well. Apparently, it is not the only aspect to be taken into account (I’ll go into this a little more), but it’s a significant factor.
Search Engine Positioning
Another critical aspect is the search engine positioning or SEO. Basically, within this term is encompassed all that set of techniques that allow a web to appear in the first search results of search engines (especially Google).
The search engines, today, are the highways of information. And, just as McDonald’s was placed on the roads to capture that traffic and convert them into customers, your company must be well positioned in Google, to achieve that traffic online.
Unfortunately, SEO is a very complicated world, which needs a few years of experience to be fully exploited, and not anyone can apply it from the start. But God does not close a door without opening a window, and within the world of web positioning, several SEO services and agencies proliferate, offering their services at the most different prices. Of course, the more quality you demand, the higher the rate… Although there are real pearls if you look good!
Undoubtedly, one of the most critical areas of online marketing and with higher returns on investment in the long term (although, at first, it may seem like a non-return expense).